Addressing the Stack: Smart AdServer Teams Up with Rubicon Project to... | SmartAdServer

Exchangewire.com: Addressing the Stack: Smart AdServer Teams Up with Rubicon Project to Maximise Yield

Over the last 12 months, we’ve seen the rise of the ‘stack’. Google, Appnexus, et al are all on their way to developing end-to-end solutions. However, smart collaborations and partnerships now may provide alternatives to those previously unable (or unwilling) to develop one stack.

Smart AdServer, a premium ad serving company, teams up withRubicon Project, to offer a new high-added-value integration to their client base. This already available integration offers a great opportunity for Smart AdServer clients to best optimise their ad revenue by enabling the premium direct sales of the sales house to compete with the indirect sales made through the platform…

To read the article in its entirety, visit exchangewire.com