Partnership offers U.S., European publishers new sources of programmatic revenue.
Premium publishers and advertisers now have greater access to each other, thanks to a partnership announced today by Smart AdServer, a full-stack platform, and The Trade Desk, a demand-side platform.
Smart AdServer can now offer its publishing partners more and higher bids for desktop, mobile and video inventory from major media buyers, thus increasing the publishers’ revenue.
For its part The Trade Desk, which focuses on the demand side, relishes the opportunity to provide its advertisers with greater access to premium sites across the globe.
“Both companies are strong, full-stack tech players, with real strengths in video,” said The Trade Desk VP of Inventory Partnerships Tim Sims (pictured top left). “In addition to new publishing partners, Smart AdServer’s technology offers data we can use to place ads on the best sites at the best times, with increased ad opportunities throughout Europe.”
To read the article in its entirety, visit Adotas.com