Smart AdServer Enables Publishers to Enter the Era of Programmatic... | SmartAdServer

Adtechdaily.com: Smart AdServer Enables Publishers to Enter the Era of Programmatic Premium on Mobile

Paris – Smart AdServer, the premium integrated ad serving and RTB platform, is launching its solution specifically for mobile deals to monetize website and in-App inventories of publishers with programmatic.

Just like with web inventories, publishers will be able to generate two types of mobile deals:

Direct deals: publishers can grant a first-look at a mobile inventory, to buyers they have negotiated with a set CPM, whether this is exclusive or not
Private auctions: publishers can grant a first-look at a mobile inventory, to a limited number of buyers they have negotiated with a floor price...

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