Smartadserver combat’s Apple’s UDID ban | SmartAdServer

Gomonews.com: Smartadserver combat’s Apple’s UDID ban

According to Smart Adserver, Apple has started rejecting some applications making use of the device UDID (Unique Device IDentifier) from the iTunes App Store. This development raised concerns amongst developers, publishers and advertisers. That’s because – until now, UDID has been used on the Smart AdServer network and by most advertising systems for user identification purposes, analytics and in-app tracking. The company has reacted to Apple’s move by introducing a new SDK which incorporates SecureUDID. Smart Adserver advises its customers that live iOS applications do not have to be submitted again. However, it strongly recommends that its customers to use the new SDK version for future application submissions.The new iOS SDK version, 3.1.2, from Smartadserver which includes SecureUDID will become available from tomorrow [April 6th 2012]…

To read the article in its entirety, visit gomonews.com