PARIS – February 11, 2016 – Smart AdServer, a full-stack ad server and SSP, improves its premium programmatic solution by adding a new feature that enables publishers to execute roadblocks in programmatic deals.
Programmatic buyers can now deliver their campaigns to several ad placements on the same page, ensuring 100% share of voice and enabling new branding opportunities through the programmatic channel. Thanks to Smart AdServer, Groupe Cerise (Gentside, Ohmymag) currently offers programmatic buyers mobile takeovers that give advertisers exclusivity on all the formats of a page.
The platform currently offers programmatic buyers everything they need to run branding campaigns:
– Highly visible ad placements and the ability to execute roadblocks
– Rich media, video and native ad formats
– Guaranteed inventory volume
“These types of premium ad formats complement our existing mobile programmatic offer,” said Kaoutar Benazzi, Sales Director of Groupe Cerise. “We can now offer ad hoc integrations to our advertisers on Gentside and Ohmymag Media.”
“Thanks to our full-stack platform, which combines an ad server and SSP, we can once again bring our publishers features that are unique to the market,” said Cyrille Geffray, CEO of Smart AdServer. “Branding and programmatic can be combined easily to offer new communication and revenue opportunities.”
About Smart AdServer (http://smartadserver.com)
Smart AdServer gives control back to publishers by offering a full-stack platform for real-time bidding and direct sale management. The Smart AdServer technology allows them to maximize their revenues, by integrating inventory forecasts, on desktop computers, mobile and video, without needed to invest in third-party technology. Founded in 2001, Smart AdServer has over 140 collaborators in ten countries. The company is positioned as the preferred partner of premium media stakeholders that want to assert their strategic autonomy, such as Hi Media,Genesis Medi Axel Springer, Figaro Medias, Antevenio, Clarin, M Publicité, Netbook, Amaury Media, Aufeminin, etc.
About Groupe Cerise (http://www.groupecerise.fr)
Groupe Cerise is a scalable and fast growing international digital media company. Groupe Cerise develops its own technologies and editorial models, producing and broadcasting content to reach mass audiences for brands. With over 50 million visits per month, Groupe Cerise is one of the largest digital media group in France. With the launch in 2015 of Gentside.com and Ohmymag.com in Spanish, German and Portuguese, the Group has the ambition to become a world reference of the entertainment media industry.
Bill Brazell for Smart AdServer